B2B Customers Buying Behavior

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets BY Kihyun Kim April 13, 2016 Committee Chair: Dr. V. Kumar Major Academic Unit: Marketing Business to Business (B2B) firms spend significant resources managing close relationships with their customers, yet there is limited understanding of how the customers perceive the relationship based on t...

Effect of Visual Merchandising on Buying Behavior of Customers in Chandigarh

Virtual merchandizing is the art of creating visual displays and arranging merchandize assortments within a store to improve the layout and presentation and to increase growth, sales and profitability. VM helps to attract the customers, towards the displayed products and also improves the shopping experience for customer by sending the right message about the merchandize and presenting it in a ...

Customer Buying Behavior

investigating the impact of virtual communities on furtherance of customers’ buying behavior

in recent years, virtual communities have been significantly popular and almost all of them are targeted for business profitability. in our study, the profitability of these communities for businesses has been analyzed from a commercial perspective. the study considers virtual community as a business model which can have a great impact on consumer purchase decision process. with respect to refe...

Understanding Impulsive Buying Behavior in Mobile Commerce

Mobile commerce, under the mature development of mobile devices and mobile technology services, has gradually influenced consumer shopping behavior and e-commerce patterns. The majority of past research of mobile commerce has concentrated on mobile technology and consumer shopping behavior. Fewer works took a mobile media application point of view to discuss the effects of mobile devices, mobil...